Facebook Pixel and server-side Conversions API (CAPI), TikTok, GA4, GTM, Snapchat, X and LinkedIn: your store’s views, carts and purchases reach your ad platforms, whether you sell in Canada, the US, Europe, Algeria or elsewhere.
Order placed newOrder #3842 · Claire Rousseau · ParisMetaTikTokGA4received by Meta ✓€12910:30:12Checkout startedOrder formMetaTikTokGA4€12910:29:48Added to cart"Medina" leather toteMetaTikTokGA4€12910:29:31Product viewed"Medina" leather toteMetaTikTokGA4€12910:29:05
Order placedOrder #3841 · Maxime Bernard · LyonMetaTikTokGA4received by Meta ✓€9510:27:40Order #3842€129 · Claire Rousseau
Atelier Medinaheros.app/atelier-medina
Meta, TikTok, GA4, GTM, Snapchat, X or LinkedIn ID: one field per platform, no code.
"Medina" leather tote · €129 → PurchasePage visit, product viewed, added to cart, checkout started, purchase: switch on the ones you want to send.
Order placed10:30:12€129Checkout started10:29:48€129Added to cart10:29:31€129Product viewed10:29:05€129With Meta’s test event code, you watch the purchase arrive before you launch your ads.
Meta, TikTok, Google Analytics 4, Google Tag Manager, Snapchat, X and LinkedIn: every ID is set in the same place, and each platform switches on or off in one tap.
Atelier Medinaheros.app/atelier-medina
#3842 · Claire Rousseau · €129Every order sends the Purchase event with its value, in your store’s currency, so your campaigns learn from every sale. You switch it on or off in one tap, like the other four.
"Medina" leather toteTrial order€129Paste Meta’s test event code and watch your events arrive before you launch your ads.
Purchase · €129Claire Rousseau · Paris · 10:30SentPurchase · €95Maxime Bernard · Lyon · 10:27SentPurchase · €189Ghita El Idrissi · Brussels · 09:52SentThe buyer's email and phone are made unreadable before they are sent to Meta.
The Meta pixel tracks the visit in the browser, and HEROS also sends the Purchase from the server through the Conversions API. If an ad blocker stops the pixel, the purchase still goes out from the server.
"Medina" leather tote · €129Claire comes in from an ad and opens the “Medina” tote page: page visit, then product viewed.
Atelier MedinaThe add-to-cart goes out with the product value: €129.
"Medina" leather tote× 1€129Name, email, city, card payment: checkout started.
"Medina" leather tote× 1€129The €129 purchase goes to Meta, TikTok and GA4 — and to Meta from the server, through the Conversions API.
Atelier Medina"Medina" leather toteParis€129Paste Meta’s test event code, place a trial order and watch the events arrive one by one. Once the purchase is received, you can launch your ads with peace of mind.
Atelier Medina"Medina" leather toteTrial€129"Medina" leather toteTrial order · Yassine€129TrialTikTok for candles in Montréal, Google Analytics for an e-book in New York, a test code in Toronto, Snapchat for bouquets in Dubai, a cash-on-delivery order in Algeria: five stores, and what each platform receives.
Smoked Maple Candle 240 gQuantity: 1CA$34
Camille TremblayGivre & Cèdre · MontréalCAD
Fourth Floor Kitchenheros.app/fourth-floor-kitchenE-book "Weeknight Noodles"Quantity: 1US$18Zoe ParkFourth Floor Kitchen · New YorkUSD
Northside Strengthheros.app/northside"12-Week Strength" ProgramQuantity: 1CA$129Maya OkaforNorthside Strength · TorontoCAD
دار ليلىheros.app/dar-laylaLayla Al MansooriDar Layla · DubaiUSD
Oud Nour Perfume 100 mlQuantity: 16,500 DA
Nour BenaliMaison Nour · AlgiersDAMeta (Facebook and Instagram), TikTok, Google Analytics 4, Google Tag Manager, Snapchat, X and LinkedIn. Just paste each platform’s ID.
Yes, for Meta: the Purchase is also sent from the server, with hashed email and phone and a test event code. The other platforms receive their events from the browser.
Yes. In Algeria, many orders are paid on delivery: the Purchase event is sent for those orders too, with their value, as soon as they are placed.
PageView, ViewContent, AddToCart, InitiateCheckout and Purchase. You switch each one on or off as you need.
Paste Meta’s test event code into HEROS, place a test order and watch the event arrive in Meta’s Events Manager.
Your customers, your folders, your emails
Fourth Floor Kitchen · New YorkDiscover Your campaigns, your approval
Atelier Medina · CasablancaDiscover Your link, your referrals, your commissions
Studio Cap-Blanc · Québec CityDiscover Paste your pixel ID, switch on your events, check with the test code.
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